To spark an emotion in as broad an audience as possible. Especially if you don’t speak to these people every week. Buying into the messenger before the message. It’s your anchor to keep the message together.A statement or simple thought that will be memorable.If it’s not integral, have the courage to ditch it.The best movies are the ones that have the best editors.Let the text direct you instead of the other way around.Did Jesus ever address this topic directly or indirectly?.What did they do? What didn’t they do that I might have expected them to do?. ![]()
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